Free
By Chris Anderson

WHY $0.00 is the future of business

Chris Anderson’s new book is FREE: The Future of a Radical Price (Hyperion; July 7, 2009; Hardcover; $26.99)
In his new book, Wired magazine editor and bestselling author Chris Anderson describes the seemingly impossible: how businesses can make money by giving things away for free.  Examples include the videogame industry, which is shifting from $50 disks sold in stores to free-to-play online games; or music groups like Radiohead who are embracing free music to promote tours and increase their fan base; or even authors, who are using free digital books to sell hardcovers with great success.  Described by PW as “thought-provoking material,”  FREE will provoke conversations on ways to connect consumers and compel businesses to think of new ways to harness the concept of Free.