Why Do We Need Personalized Name Tags?
The answer may seem intuitive: it is, of course, used for identification! If this is so, then why do businesses spend more on custom name tags when we can simply write the name on a piece of paper and call it a day? Why is there a need for countless of other options when it comes to name tags?
Here we shall see how each and every detail of a custom name tag matters. What exactly are the things you can customize in a name tag? While name tags can now be made into practically anything imaginable, the industry follows certain “standards”, based on popular customer demands.
Size – the usual dimensions for name tags are:
1″ x 3″
1.25″ x 3″
1.5″ x 3″
Photo ID or Visitor Badges – 3.3″ x 2.1″
Oval – 1.5″ x 3″
Shape – name tags are usually rectangular, just enough to accommodate the name of the wearer, and possibly a logo. Ovals and other horizontally oriented shapes are also popular.
Color and Design – this is where a lot of people have the most difficult time choosing! This is why most name tag companies have a designer that customers can consult with. A designer has the expertise that can help you create the most appropriate design that reflects your business’s brand.
Now that you know what to customize, you should make sure that the name tag design you choose will fulfill these 3 functions while maintaining your brand identity:
Identification – it is already well established that a name tag’s primary purpose is for identification, but this is not just for the customer’s benefit but also for the employers and the other employees as well. Employees in large organizations will have difficulty knowing each other by name,
Security – aside from providing instant identification, a lot of name tags nowadays, especially ones used in secure facilities, feature passive or active RFIDs.
Branding – Almost 100% of the time, your customers will need to put their attention on your staff’s name tags, and you will have to make that brief moment count. Presentation is key, and the type of material and design that you use will speak volumes about your establishment in just a few seconds. The kind of material you use should match the style of your establishment, and the size and dimensions of the tag should also be able to accommodate your business logo such that it will also be as visible to the customer as the name printed on the tag.